Growth Automation

Designed and automated data-driven D2C campaigns utilizing Brevo CRM, optimizing targeting segmentations and user flows. This directly drove $10k+ in revenue growth.

Marketplace Growth

Demonstrated a 250% increase in marketplace utility metrics by conceiving and executing organic referral loops and tailored influencer marketing pipelines.

Social Engagement

Ideated and implemented social growth campaigns across corporate and associate accounts, generating over 800k+ organic impressions and engagements.

Platform Onboarding

Managed public relations and spearheaded structured SME merchant onboarding to the Detectbox platform, streamlining validation checkouts to significantly reduce friction and improve partner adoption rate.

Growth Operations

Directed the growth vertical. Managed the end-to-end planning, team coordination, and partner alignments for the WEB3-Init event, catering to 1,000+ active attendees while successfully doubling overall platform engagement levels.

Objective

Replace paper-based subscription and chaotic manual authentication systems across campus messes with a centralized mobile solution.

Execution & Design

Researched end-to-end workflows across 50+ students & staff to identify 12 friction-heavy pain points. Built 2 detailed user personas (Student, Mess manager) and designed a unified, mobile-first QR code access protocol.

Impact & Metrics

Shipped instant QR-based mess check-in. Automated billing reports cut out 15+ hours of administrative work monthly per hostel. Accelerated monthly subscription process speed by 25% and boosted response records accuracy to 40%.

Objective

Build an intelligent recommendation engine for team building in fantasy sports that balances ML power with explainable UI.

Execution & Design

Conducted research with 250+ fantasy players to isolate complexity and opaque systems as primary barriers. Built DREAM, an ML model incorporating SHAP values for local explainability. Shipped a clean, audio-visual guide flow mapping why a player is recommended.

Impact & Metrics

Product delivered a 35% improvement in selection accuracy and lifted user trust scores by 40%. The voice-guided UI streamlined roster creation speed by 2x, capturing 84% active engagement rate in user testing.

Objective

Streamline campus-wide Coursera program management and student support ticketing.

Execution & Design

Mapped structural requirements for 15+ active courses. Designed visual information architecture for 10 distinct subject modules, prototyping 12+ layout wireframes. Engineered a custom club analytics dashboard to monitor progress.

Impact & Metrics

Reduced average student query resolution times by 40%. The central dashboard helped club admins track 5 key student progress parameters, supporting data-driven decisions for 500+ active learners.

Fine-tuned the MIRNet v2 architecture utilizing advanced residual blocks. Achieved a low reconstruction loss score of 0.19, optimizing computer vision edge processing in degraded environments.

Designed a decentralized, on-chain P2P music streaming smart contract protocol. Programmed logic structures rewarding both listener nodes and content creators autonomously, minimizing centralized distributor fees.

Building Technical Communities

Led 15 specialized technical clubs with a community of 700+ student associates, coordinating activities across a four-tier organizational structure. Managed an annual budget of over ₹1 crore (10M INR) to support projects, events, and student initiatives.

Scaling Student Engagement

Oversaw 90+ technical projects, 15+ student-led courses, and 50+ campus-wide events annually catering to 8000+ students. Launched the Beyond Classrooms podcast and newsletter series to strengthen community engagement and showcase student-led innovation.

Vision 2030

Developed and launched the Vision 2030 strategy to strengthen IIT Guwahati's performance across 10+ national and international technical competitions.

Inter IIT Tech Meet

Coordinated IIT Guwahati's participation in the Inter IIT Tech Meet 14.0, working across teams to streamline planning and execution. Led efforts to secure IIT Guwahati's bid to host the first in-person Inter IIT Technical Meet in 2026, creating a platform for greater technical collaboration and visibility.

Team Execution

Managed a flat organization of 100 project coordinators and 16 operational leads, organizing 30+ regional hackathons and programming workshops, driving a 3x increase in yearly event participation rates.

Sponsorships & Collaborations

Secured corporate and community funding valuations exceeding INR 400,000+ by organizing partner alignments with industry brands like FOSS India, ICFDR, and Saptang Labs.

Codapeak 2025

Served as Convener for the flagship Codapeak event, directing the onboarding and management of 1,500+ active competitors and 50+ expert mentors, yielding a 1.5x year-on-year growth footprint.

Ethos Hackathon

Founded the largest student-organized technical hackathon in North East India, bringing together 2,000+ participants for a three-day event featuring four innovation tracks and a 24-hour offline hackathon. Simultaneously launched Aasha, a grassroots initiative dedicated to experiential STEM education for underprivileged school children in North Assam.